The name “rare earths” refers to a pool of mineral elements that, despite their name, are scattered all over the earth's crust. Their extraction, besides resulting in serious environmental consequences, is the first step in what has been called Landscape Transfer. These materials are in fact used in the production of magnets and microchips involved in the electronics industry; and feed the hardware support for modern society insatiable appetite for archiving vast amount of data.
Along this panorama, Landscape Transfer aims to create a vocabulary of the steps these elements take towards their digitalisation, tracing the roles and the line of transformation from a physical to a virtual landscape.
The project consists of a virtual map of the actors involved, a short movie presenting the issue and a physical map tracing the steps in the transformation of rare earths into physical memories and virtual landscapes.